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Importance of Responsive Design

Why Your Business Needs a Responsive Website Now

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With mobile usage at 66% globally and 70% in the Philippines, mobile Internet has overtook desktop usage.

Forbes illustrates why your business is in danger of going out of business if you do not switch to responsive design immediately.

According to Jody Resnick, CEO of Trighton Interactive, with mobile devices attached to consumers by the hip, a mobile responsive website is critical. One website that adjusts to any device is the best way for a business to remain in touch with their customers. With a responsive website, customers who begin search with a desktop, then continue at a later time with a mobile device, are able to do so seamlessly.

For businesses with an already existing traditional desktop website, opting for a separate mobile device is not the wisest choice, says Resnik.

In contrast,running two separate websites – one traditional and one mobile, poses a challenge when maintaining and driving SEO traffic. More importantly, inconsistencies in content run the risk of frustrating customers when they switch between devices.

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Article via Forbes | Image via Visua.ly

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